Juni 01, 2012
Situation Research of China's set industry
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First, an overview of the development of set industry
China suppliers is the world's biggest manufacturer of set items, but also energy intake of set, set items intake has become a new favorite of modern man, a personalized bag full of essential buyers have their belongings, in the economic-based the community, the dermal bag is no longer the unique parts of the women. Strolling in the street, whether it is wearing a fit, dress, or employees in offices to wear jeans, apparel, students, or else put a hanging basket or a housewife who is not wring each person a bag, that is, back a handsome huge backpack, a purse is always manual. The bag is always filled with something inside wallets, cell phones, cosmetics, combs, information, etc. In short, there is a everyday necessity for them altogether, we can see side bags in their lives the role of how important it is. In particular, the need to give a excellent impression on friends, frequent possibilities for the use of set side bags, with the overall overall look of the outfits, the set bag is an essential component.
Leather has become a fast-growing, at an yearly rate of 30% or more rapid development. In 2003, China's set industry, revenue of 394 billion money yuan, complete benefit and tax of 2.4 billion money U.S. dollars; in 2004 revenue of 423 billion money yuan, complete benefit and tax of 5.1 billion money U.S. dollars; in 2006, with revenue up to 500 billion money yuan, earnings and taxation rose to 85 billion money U.S. money. 4 The normal yearly revenue development of 30%, a typical increase of 35% of the earnings and taxation to accomplish a cost-effective extensive manner. General Administration of Customs December 22, 2008 news in 2008 January-November exports of Guangdong ports side bags worth 5.08 billion money U.S. money, up 31.6%. Among them, in Nov exports of baggage 660 thousand U.S. money, up 73.1%, while household revenue of side bags as much as 20 billion money yuan. China suppliers baggage industry development value of nearly 70 billion money, of which household industry capacity is close to 200 thousand, of which the high-end and center and low business in a lot of shares. For the baggage businesses, there is a huge industry chance.
China's set industry through 20 decades of development, already from the initial family-style little handicraft workshop has designed into a variety of more than 26,000 businesses, industrial employment has more than 200 thousand individuals, the yearly output value of more than 600 billion money yuan. In Jan 2009, at the country's biggest development platform of set leather items and raw materials distribution center in Shiling Town, Huadu District, Guangzhou, organized the "World Leather Industry Summit Forum", appropriate experts and industry sources, China's set industry by a powerful turnaround in climate has been formed, expanding the high-end industry "New World" is a new path of innovation set.
The next five decades, is a famous China item strategy and high-end sectors that stage, the development of China's unique item will have a wider space. China suppliers Light Industry Organization, v. p. of China suppliers Leather Organization, said Xu, from 2000 to now, a year in Guangzhou, China suppliers Leather Organization, the International Leather City, Huadu Shiling hold "leather logo Cup" design Grand Prix, continued to create set industry The design atmosphere, to encourage China set unique designs designer set items to enhance the extensive level of professional teams. This indicates that China's set industry is moving from industry, energy, energy intake, significant Powers, industry, and item energy shift, but also to set items businesses to create more possibilities for development. In other sectors are subject to the economic crisis at the same time the substantial decrease in development and revenue, but against the wind on the set industry, revenue steadily increased, enough to see the set industry, the present powerful momentum of development and broad industry prospects.
Changes in intake patterns, triggering significant changes in set items revenue channels
As the customer industry becomes more mature, China's set industry, promotion programs began a qualitative change in the past, set items is generally through the general industry, a general and secondary general, and then to zero-batch, retail. The center channel is not only more complicated to operate, the key is the item quite a mixed bag, excellent problems and flooded with fake and shoddy items, leading to a serious shortage of customer confidence. Today, as the industry continues to develop, the item started to become a set industry unique new promotion model, the possibilities in this new, who should take the chance, who is the winner!
2, set industry, the position quo analysis
Leather items in the household development rather late, compared to competitors in the much more relaxed in terms of outfits and shoes, modern set industry, the equivalent of a few decades ago outfits shoes industry, there is much room for development! After several decades of industry shuffling, in addition to modern customers, rational intake, previously in set industry occupies the great majority of the huge industry is gradually shrinking, and there exit the trade pattern, while the ears Practice makes individuals long before the item, If Goldlion, Playboy magazine, crocodiles, the elderly first-class, as the industry is not sufficiently standardized or fakes, walking a thin line item proliferation has lost standing in the eyes of customers in the leading edge, on the contrary the past two decades, many growing item has quietly rising, far covered these old manufacturers, such as: females item Disang Na, COBO, Weiersasi, par excellent plan, high-America great, men's brand: Xibo Lai, etc., these manufacturers recently, the industry pattern is quite excellent, well-known areas are still far from compare Goldlion and many other old manufacturers to become well-known manufacturers also need a long process.
Throughout the set industry, currently in the marketplace has three significant array base:
1. With LV as the associate of the luxury brand's camping.
These manufacturers are globally renowned manufacturers, well-known, excellent excellent, and even there are many manufacturers of many procedures are completed manually, such as the LV in France, five factories, each factory has 250 - 300 employees, the whole program The process is basically done manually craftsmen, with their words, every item is a perfect work of art. As little as a huge variety of 8000, as many as a huge variety of more than 200,000 price of the item, so that most customers can only stop and watch, no chance to carry pack Hirohide.
2. To Disang Na, COBO, Goldlion others as representatives of household manufacturers and approved international manufacturers camping, set items accounted for 65% of the industry.
The impact of customer attitudes by traditional China set industry, household manufacturers have been relatively lacking, but as the old head, Goldlion, Playboy magazine, crocodiles and other international manufacturers of the industry has approved the confusion in the thoughts of the position of front-line customers plummeted, more tend to workmanship, excellent, overall look is very excellent for the household manufacturers or growing international manufacturers, household manufacturers which gives great possibilities for development! In latest times, the industry has emerged with a huge variety of miles horse, a shield as the associate of the outstanding household item in the thoughts of customers had a higher position. As well Disang Na, COBO, Weiersasi, Xibo Lai, par excellent map, a higher international manufacturers are also approved by the United States advanced in the marketplace do the wind the water, of which Disang Na-store revenue were better in 30 months thousand or more, accounting for the Miss Gao Dang set business of 25%, COBO known Italian item, is indeed Sun Moon Star Leather Products Co., Ltd., Shenzhen, development procedures, for household manufacturers, the network mainly concentrated in China (7), Shanghai (24), Shenzhen (5) and Hong Kong (6), single-store monthly revenue of 25 thousand or more, it is also positioned in the high-end females.
Leather in the center and low industry or little set items field, have done quite a excellent item Scarecrow, Red Area, vine Monte, plug-fei Luo, and several other manufacturers, items, mainly in little set items, mainly targeted at the 10's to three about 100 center and low price, revenue of huge, but low-margin distributor of such manufacturers getting items to discount basic 5.5 fold in half of the amount. They were mainly occupy the lower end of the industry before the huge, so that less and less huge of the industry and have to remove them from the industry pattern.
Though the industry in the set shoes industry, aggressive pressures than the garment has a smaller footprint sized, but for item companies, can be described as intense competitors, no one wants to be the big brother, and no one would like to take the present favorable probability to bring the item bigger and stronger, more Many outside the set industry, set items businesses have also took aim at the fathom, want to come to a discuss of the wishful Erkang other shoes, and now also do set. Therefore, the present investment atmosphere is aggressive and set large, large pressure. How can we come to the fore, which depends on the flexibility in the use of promotion tactics and item research and development to follow.
3. Low-bulk market
Low-end huge industry in the country more than ten decades of history can be described as deep, but with the economic level of customers and customer ideas to improve, more inclined to item intake, in addition to Red Area, Scarecrow and other low-end item and shall take the industry, it has been getting little and little business, has been reduced to 70% before to 30%.
According to appropriate statistics, in the fashion industry, well-developed first-tier places in Europe, outfits shops, shoes shops, program shops around the rate of 2:1:1, generally second-tier places has reached 4:2:1. But in China suppliers, even in the leading edge of fashion in Guangzhou, Shanghai, China, Shenzhen, outfits, shoes, side bags rate of the variety of shops only a maximum of 50:5:1. Two ratios, reflecting the European way of life, for China suppliers to accomplish a outfits one program, this road also need a variety of businessmen who side in purses.
China suppliers is the world's biggest manufacturer of set items, but also energy intake of set, set items intake has become a new favorite of modern man, a personalized bag full of essential buyers have their belongings, in the economic-based the community, the dermal bag is no longer the unique parts of the women. Strolling in the street, whether it is wearing a fit, dress, or employees in offices to wear jeans, apparel, students, or else put a hanging basket or a housewife who is not wring each person a bag, that is, back a handsome huge backpack, a purse is always manual. The bag is always filled with something inside wallets, cell phones, cosmetics, combs, information, etc. In short, there is a everyday necessity for them altogether, we can see side bags in their lives the role of how important it is. In particular, the need to give a excellent impression on friends, frequent possibilities for the use of set side bags, with the overall overall look of the outfits, the set bag is an essential component.
Leather has become a fast-growing, at an yearly rate of 30% or more rapid development. In 2003, China's set industry, revenue of 394 billion money yuan, complete benefit and tax of 2.4 billion money U.S. dollars; in 2004 revenue of 423 billion money yuan, complete benefit and tax of 5.1 billion money U.S. dollars; in 2006, with revenue up to 500 billion money yuan, earnings and taxation rose to 85 billion money U.S. money. 4 The normal yearly revenue development of 30%, a typical increase of 35% of the earnings and taxation to accomplish a cost-effective extensive manner. General Administration of Customs December 22, 2008 news in 2008 January-November exports of Guangdong ports side bags worth 5.08 billion money U.S. money, up 31.6%. Among them, in Nov exports of baggage 660 thousand U.S. money, up 73.1%, while household revenue of side bags as much as 20 billion money yuan. China suppliers baggage industry development value of nearly 70 billion money, of which household industry capacity is close to 200 thousand, of which the high-end and center and low business in a lot of shares. For the baggage businesses, there is a huge industry chance.
China's set industry through 20 decades of development, already from the initial family-style little handicraft workshop has designed into a variety of more than 26,000 businesses, industrial employment has more than 200 thousand individuals, the yearly output value of more than 600 billion money yuan. In Jan 2009, at the country's biggest development platform of set leather items and raw materials distribution center in Shiling Town, Huadu District, Guangzhou, organized the "World Leather Industry Summit Forum", appropriate experts and industry sources, China's set industry by a powerful turnaround in climate has been formed, expanding the high-end industry "New World" is a new path of innovation set.
The next five decades, is a famous China item strategy and high-end sectors that stage, the development of China's unique item will have a wider space. China suppliers Light Industry Organization, v. p. of China suppliers Leather Organization, said Xu, from 2000 to now, a year in Guangzhou, China suppliers Leather Organization, the International Leather City, Huadu Shiling hold "leather logo Cup" design Grand Prix, continued to create set industry The design atmosphere, to encourage China set unique designs designer set items to enhance the extensive level of professional teams. This indicates that China's set industry is moving from industry, energy, energy intake, significant Powers, industry, and item energy shift, but also to set items businesses to create more possibilities for development. In other sectors are subject to the economic crisis at the same time the substantial decrease in development and revenue, but against the wind on the set industry, revenue steadily increased, enough to see the set industry, the present powerful momentum of development and broad industry prospects.
Changes in intake patterns, triggering significant changes in set items revenue channels
As the customer industry becomes more mature, China's set industry, promotion programs began a qualitative change in the past, set items is generally through the general industry, a general and secondary general, and then to zero-batch, retail. The center channel is not only more complicated to operate, the key is the item quite a mixed bag, excellent problems and flooded with fake and shoddy items, leading to a serious shortage of customer confidence. Today, as the industry continues to develop, the item started to become a set industry unique new promotion model, the possibilities in this new, who should take the chance, who is the winner!
2, set industry, the position quo analysis
Leather items in the household development rather late, compared to competitors in the much more relaxed in terms of outfits and shoes, modern set industry, the equivalent of a few decades ago outfits shoes industry, there is much room for development! After several decades of industry shuffling, in addition to modern customers, rational intake, previously in set industry occupies the great majority of the huge industry is gradually shrinking, and there exit the trade pattern, while the ears Practice makes individuals long before the item, If Goldlion, Playboy magazine, crocodiles, the elderly first-class, as the industry is not sufficiently standardized or fakes, walking a thin line item proliferation has lost standing in the eyes of customers in the leading edge, on the contrary the past two decades, many growing item has quietly rising, far covered these old manufacturers, such as: females item Disang Na, COBO, Weiersasi, par excellent plan, high-America great, men's brand: Xibo Lai, etc., these manufacturers recently, the industry pattern is quite excellent, well-known areas are still far from compare Goldlion and many other old manufacturers to become well-known manufacturers also need a long process.
Throughout the set industry, currently in the marketplace has three significant array base:
1. With LV as the associate of the luxury brand's camping.
These manufacturers are globally renowned manufacturers, well-known, excellent excellent, and even there are many manufacturers of many procedures are completed manually, such as the LV in France, five factories, each factory has 250 - 300 employees, the whole program The process is basically done manually craftsmen, with their words, every item is a perfect work of art. As little as a huge variety of 8000, as many as a huge variety of more than 200,000 price of the item, so that most customers can only stop and watch, no chance to carry pack Hirohide.
2. To Disang Na, COBO, Goldlion others as representatives of household manufacturers and approved international manufacturers camping, set items accounted for 65% of the industry.
The impact of customer attitudes by traditional China set industry, household manufacturers have been relatively lacking, but as the old head, Goldlion, Playboy magazine, crocodiles and other international manufacturers of the industry has approved the confusion in the thoughts of the position of front-line customers plummeted, more tend to workmanship, excellent, overall look is very excellent for the household manufacturers or growing international manufacturers, household manufacturers which gives great possibilities for development! In latest times, the industry has emerged with a huge variety of miles horse, a shield as the associate of the outstanding household item in the thoughts of customers had a higher position. As well Disang Na, COBO, Weiersasi, Xibo Lai, par excellent map, a higher international manufacturers are also approved by the United States advanced in the marketplace do the wind the water, of which Disang Na-store revenue were better in 30 months thousand or more, accounting for the Miss Gao Dang set business of 25%, COBO known Italian item, is indeed Sun Moon Star Leather Products Co., Ltd., Shenzhen, development procedures, for household manufacturers, the network mainly concentrated in China (7), Shanghai (24), Shenzhen (5) and Hong Kong (6), single-store monthly revenue of 25 thousand or more, it is also positioned in the high-end females.
Leather in the center and low industry or little set items field, have done quite a excellent item Scarecrow, Red Area, vine Monte, plug-fei Luo, and several other manufacturers, items, mainly in little set items, mainly targeted at the 10's to three about 100 center and low price, revenue of huge, but low-margin distributor of such manufacturers getting items to discount basic 5.5 fold in half of the amount. They were mainly occupy the lower end of the industry before the huge, so that less and less huge of the industry and have to remove them from the industry pattern.
Though the industry in the set shoes industry, aggressive pressures than the garment has a smaller footprint sized, but for item companies, can be described as intense competitors, no one wants to be the big brother, and no one would like to take the present favorable probability to bring the item bigger and stronger, more Many outside the set industry, set items businesses have also took aim at the fathom, want to come to a discuss of the wishful Erkang other shoes, and now also do set. Therefore, the present investment atmosphere is aggressive and set large, large pressure. How can we come to the fore, which depends on the flexibility in the use of promotion tactics and item research and development to follow.
3. Low-bulk market
Low-end huge industry in the country more than ten decades of history can be described as deep, but with the economic level of customers and customer ideas to improve, more inclined to item intake, in addition to Red Area, Scarecrow and other low-end item and shall take the industry, it has been getting little and little business, has been reduced to 70% before to 30%.
According to appropriate statistics, in the fashion industry, well-developed first-tier places in Europe, outfits shops, shoes shops, program shops around the rate of 2:1:1, generally second-tier places has reached 4:2:1. But in China suppliers, even in the leading edge of fashion in Guangzhou, Shanghai, China, Shenzhen, outfits, shoes, side bags rate of the variety of shops only a maximum of 50:5:1. Two ratios, reflecting the European way of life, for China suppliers to accomplish a outfits one program, this road also need a variety of businessmen who side in purses.